How much revenue do you need to generate off an Adwords campaign just to break even? What is break even? How many impressions do you need to even make one sale? How do you know whether your latest Facebook campaign “worked”? How do you measure the value of a guest post? While the creative side of a marketing campaign can feel like the essential piece, marketing campaign analysis is something we need to check in with before we even get to the “fun” stage. You can do anything, but you can’t do everything. –David Allen Whether launching an app, analyzing a guest post, or starting an Adwords campaign, it’s important to have the ability to estimate the return on our efforts. When we have a process – a structured and repeatable way – of analyzing something, it can help guide us on where the best places to spend our time are. Since time is one of our most limited resources, we want a process (a checklist if you will) for evaluating opportunities before rushing in. This isn’t to say that we should throw our intuition out the window (intuition and gut is what can give us the initial ideas in the first place, yeah?). We can’t account for the [...]
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