How To Set Up Goals in Google Analytics + 2 That You’ll Actually Use
Have you ever logged in to Google Analytics – “ooh pretty!”, poked around “oooh fun graph!”, thought “there’s so much information here!” and then moved on to the next part of your day? Not returning to...
View ArticleHow To Test Out AdWords Advertising – 7 Steps for Success
If I had a dollar for every time someone told me that they tried paid search advertising through Google AdWords and “threw a few dollars in there” and then weren’t sure if they accomplished anything, I...
View ArticleHow To Measure Success of Your Marketing Campaigns
How much revenue do you need to generate off an Adwords campaign just to break even? What is break even? How many impressions do you need to even make one sale? How do you know whether your latest...
View ArticleHow to Calculate ROI: Here’s Why You Need a Fill-in-the-Blank Template
This is Part II in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. We’ve figured out the what and why of our marketing...
View ArticleKPI Template: Do Something With Your Marketing Metrics & Data!
KPI Template is Part III in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. After settling on our goals and making some...
View ArticleMarketing Attribution in Google Analytics: 5 Essential Reports
This is Part IV in a series on Metrics + Measurement for Beginners. Start at the beginning with How to Measure Success of Your Marketing Campaigns. A few years ago, I was on the hunt for a new bike. I...
View ArticleMarketing KPI Examples: Choosing Metrics That Matter
Maybe you already have a social media strategy and content strategy and plan in progress. Great! The next step is figuring out how you’ll measure it – to see if all that work is making a difference....
View ArticleWhere is email marketing on your customer path to purchase?
One thing that can be challenging about marketing attribution is not know what is “normal” and what could be optimized. I’ve talked about the customer “journey/path” and marketing attribution a bit in...
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